by development | Mar 15, 2023
A bike brand for Switzerland The Swiss call their bikes bikes. And they love it. So it's no wonder that our customer JUMBO - Switzerland's largest DIY store - wants to position itself in this area in a new and big way. What does it need for this? A modern bike design,...
by development | Jan 6, 2023
Full ofgreen. We get the business rolling. The mobile pop-up store for the toom DIY store Garden owners need plants. And potting soil. And fertiliser. And tools. Our customer toom has all this. And now there is a vehicle that brings these products directly to...
by development | Jan 5, 2023
Developing and implementing a private label that is priced below the discount level is a real challenge. After all, this is one of the most competitive segments in retail. But we love challenges!We simply left out everything. Except yellow!+Well, of course we had to...
by development | Nov 2, 2021
Dirty hands are happy handsUrban gardening and self-sufficiency are top trends. “Naturtalent by toom” is our organic brand for all gardening fans! Innovative products, a transparent approach in terms of product origin and the relevant influencers, who offer...
by development | Nov 2, 2021
Challenge:How can we bring new perspectives to a rapidly transformative market?ByCHANGINGTHE PERSPECTIVThe user-centred ideaTo achieve a change of perspective in a customer, the company must first question its own thinking. And we know: Design Thinking is the right...
