Full of
green.
We get the business rolling.
The mobile pop-up store for the toom DIY store
Garden owners need plants. And potting soil. And fertiliser. And tools. Our customer toom has all this. And now there is a vehicle that brings these products directly to gardeners:
Die Pflanzenkiste
(The plant box)
Paper-Cut on four wheels
toom sends its gardening products on tour to allotment sites to provide local gardeners (and the rest of the neighbourhood) with everything they need. That's a great idea.
And we made sure that the corresponding mobile looks just as great: green to the brim, modern and extremely eye-catching. This means that the plant box not only attracts attention at the allotment, but also on the road.
Accompanying measures
And so that everyone knows what is happening in their town, the campaign was accompanied by lots of exciting advertising material such as posters, banners, flyers...
The joy grows
The plant box itself also had other advertising materials that were gladly taken along: small seed bags in the plant box design and postcards with themed pictures and headlines.
Everything in the green zone
Many gardeners came to make their planned purchases. But there were also many spontaneous purchases. A lot of sales were made with the plant box.Very nice!
298 Points of sale
18 - 24 Locations per week
48 days
2792 Customers
8534Articles
But the image gain is probably much more important. People were incredibly pleased that someone had brought them products that were sometimes bulky and difficult to transport. This positive feeling together with the realisation that toom products are of very high quality cannot be valued highly enough.
