A bike brand for Switzerland
The Swiss call their bikes bikes. And they love it. So it's no wonder that our customer JUMBO - Switzerland's largest DIY store - wants to position itself in this area in a new and big way. What does it need for this? A modern bike design, contemporary packaging and user-centred communication.
May we introduce: California!
Vom Konzept zum Produkt.
Infotainment sells
For bike buyers, the rule is to gather information in advance. Catalogues are collected, read and compared. This is all the more important if it gives them a good feeling. For the California catalogue, we were inspired by popular outdoor and sports magazines in order to present a catalogue that not only sells bikes, but also an attitude to life.
The logo design: setting an example for the future
A great new product design also needs a new, contemporary logo. That's why we developed a new logo for California that embodies all of the brand's values: Simplicity, dynamism and reliability. And, of course, made for all Swiss people.
The packaging design: the brand for the environment
For many people, buying a bike is also a decision in favour of the environment. For sustainability. That is why we have developed a design for all the necessary packaging elements that uses very little colour and is therefore easy to recycle. What's more, the natural colour of the chosen material literally radiates sustainability.
