One brand for all
Pfister is the leading furniture store in Switzerland. And recently also a valyu customer. Our first job: to give a new entry-level price brand a face. And that's what we did. Many faces. All faces! From the logo name to brand design and communication, we have developed a new brand that is not only fun, but also appeals to every Swiss person.
The entry-level price brand from Pfister
This is the one
The new brand is an entry-level brand. The first brand with which many will come into contact with Pfister. And also the number one in terms of price and performance. And the one is also the smallest natural number. And that's why the naming is simply perfect.
Joy for everyone
The logo design and claim were just as natural as the name. And a brand design that tells the story of the brand. We tell the ‘one for all’ story on the packaging and, of course, at the POS. The repetitive pattern, the fresh colour and the logo make it highly recognisable and appealing. A brand that people like to take home with them.
The one-experience at the POS
The Steele at the POS presents the brand's launch video. The animated pattern and the variety of people depicted make it clear: this brand is the one, for everyone.
Hologram eye-catcher - 3D fans
The one logo is impressively brought to life as an animated 3D object.
easy. Light. Loud.
The brand draws attention to itself at the POS through various decorative elements and becomes tangible. Such as: Steels, room dividers, ceiling hangers, displays, cushions in the one design, pendant lights ...
It becomes clear that the logo and colours have a unique selling point and attract attention.
one is not enough
Because we were so successful with one, we immediately developed a second brand design concept for Pfister. Click on the hangtag to go to the edy&liv case.
