A brand that makes you feel good
Pfister, the leading furniture store in Switzerland, needed a brand that catered to the current cosy trend. This trend is very warm, lively and, above all, human. And that's exactly where we started. Even the name personifies and humanises the brand: edy&liv. The two are representative of the products: a bit Scandinavian, for men and women and always lively. The logo design is just as human: handwritten. Finally, the claim says how the two feel most comfortable.
A world to embrace
From the logo, we have developed a communicative thread that guides us through the world of edy&liv. It is natural, warm and loving. Earthy colours meet delicate illustrations. Fascinating nature meets artistic design.
We play out this fascinating world from packaging...
... to the POS. The large area provides the ideal stage for the brand and its diverse design. The result is a unique brand and store experience.
Launch video at the POS
The thread is the ideal guide through the moving image.
one more
But edy&liv was not our only brand concept for Pfister. Click on the hangtag to go to the one case.
