If you want to grow,
braucht neue Ideen.
There are days and occasions when sparkling wine almost sells itself. New Year's Eve, weddings, anniversaries. On all other days, you have to do a little more. As all sparkling wine suppliers have this problem, new and well-implemented ideas are always welcome. And here we come!
The solution:
We prove that there is not just one way to drink good Geldermann sparkling wine. And not just the familiar occasions either. With both traditional and modern recipes for long drinks, the most important ingredient of which is delicious sparkling wine, we are opening up new worlds of enjoyment and sales - visually too. And we are opening a new Geldermann chapter with a very special drinks menu for the catering trade: the Carte Bleue!
How do you break new ground?
Visually and linguistically, we are moving into a simultaneously modern and classic environment to match the recipes. The premium sparkling wine feels just as much at home here as the restaurant or bar visitors. There is a pleasant, welcoming atmosphere that also looks very, very tasty.
And through trends!
With the Carte Bleue, we surprise everyone who knows Geldermann as a traditional brand. With really trendy drinks that you might not have expected from Geldermann and thus introduce a new user group to the brand.
The bartenders are of course very important to this idea, as they are THE spokespeople for Geldermann. They mix the drinks, ideally recommend them and can also tell you something about Geldermann. For this reason, they receive a practical recipe fan with the Carte Bleue to help with mixing and selling.
The exciting and high-quality drinks menu has several effects on users and for Geldermann. Of course, such an appearance is image-building. It rejuvenates the brand and attracts new user groups. Above all, however, it brings the sparkling wine itself into the relevant set of open-minded and interested pleasure-seekers. And thus creates new fans and buyers.
