Unplug and Play:
an e-tool brand rethought.
The Challenge:
Over 10 years ago, we developed the e-tool brand ayce for the Swiss market. And with great success: over time, ayce has become one of the most successful e-tool brands in Switzerland.
However, technology is constantly changing and also presents ayce with new challenges: Instead of corded tools, DIY enthusiasts want more and more flexibility and demand so-called one-battery systems. However, the topic of ‘battery systems’ has not been a unique selling point for some time, as all brand manufacturers offer such or similar solutions. This makes it all the more important to stand out in this redundant environment.
ayce took on this challenge in 2023 by creating a sub-brand with an emotional uplift:
What you see is what you get.
What you
see is
what you get.
With ‘click & work’, we have created a brand name that not only sounds good emotionally, but also works descriptively and explains the E tool system. This is exactly where the design porting of the logo comes in: communicating clearly.
The Product is the Hero:
For us, own brands are brands in their own right and are consistently conceived and holistically designed from the user's perspective. We see All-You-Can-Engineer as an energising encouragement to all do-it-yourselfers to simply get started with the right tools. We are particularly proud of this brand, as we were able to provide complete support from the name, logo, product design and packaging design through to communication.
Packaging design like a Game Console.
With up to 70,000 products in a DIY store, DIY brands that want to stand out need a particularly strong presence. Bold packaging design is a must here. ayce literally screams from the shelf: ‘Take me. I'm the solution to your problems.’ At click & work, we have discovered that a gamification factor gives the product additional coolness and a must-have appeal. Just like a new games console.
It’s going around:
We equate packaging design with three-dimensional object design in order to offer a special experience at the POS. From the all-round design to the striking decorative side with claim - ayce click & work has a lot to offer here. It's simply fun to pick up the packaging.
But we have also thought about the digital sales channels: cleanly structured with clear messages and good contrasts, the front works in all digital touchpoints regardless of size.
We equate packaging design with three-dimensional object design in order to offer a special experience at the POS. From the all-round design to the striking decorative side with claim - ayce click & work has a lot to offer here. It's simply fun to pick up the packaging.
But we have also thought about the digital sales channels: cleanly structured with clear messages and good contrasts, the front works in all digital touchpoints regardless of size.
Click & buy & work!
To enable ayce click & work to communicate its clear product benefits and the one-battery system well, we developed a striking campaign key visual that not only ensures impact and branding, but also presents the battery system as a hero and explains it clearly at the same time. On the one hand, this ensures strong branding with a high impact and, on the other hand, the new battery system is presented as a new hero. Then it clicks very quickly and the tool is bought!
Click & buy & work!
To enable ayce click & work to communicate its clear product benefits and the one-battery system well, we developed a striking campaign key visual that not only ensures impact and branding, but also presents the battery system as a hero and explains it clearly at the same time. On the one hand, this ensures strong branding with a high impact and, on the other hand, the new battery system is presented as a new hero. Then it clicks very quickly and the tool is bought!
Brand with bandwidth:
Whether you're looking for power tools or a complete range of electric gardening tools - you'll always find what you need at ayce click & work. And thanks to the one-battery system, it is not only sustainable for the environment, but also for your wallet. The modern design of the tools also enhances any DIY workshop
Brand with bandwidth:
Whether you're looking for power tools or a complete range of electric gardening tools - you'll always find what you need at ayce click & work. And thanks to the one-battery system, it is not only sustainable for the environment, but also for your wallet. The modern design of the tools also enhances any DIY workshop.
Social Media
We invite you into the world of click & work. And in the most diverse networks.