A brand as an experience
Is there anything more empathetic than the relationship between mother and child? Or father and child? Probably not. And it is precisely this relationship - this extremely close connection - that a baby brand has to fit into. A huge challenge ... and a lot of fun.
All about everyday life
Young mums and dads in particular experience a completely new everyday life from one day to the next. And our brand to be developed has to fit into this everyday life. That's why empathy for parents and a human-centred design are particularly important for success. Our path to the Purposebrand: numerous in-depth interviews, observations at the POS and scientific research. What do users need? How and when do they come into contact with a brand? What do they pay attention to? What are they missing? How and where do they get information? How does trust develop?
For little wonders
Many questions - one answer: WUNDERBÄRCHEN. A baby brand with a loving name and design. But with a tonality that is factual, informative and therefore inspires confidence. Each segment has its own little bear - for an entertaining, colourful nursery, but also for orientation. All value propositions that are perfectly tailored to the user. What's more, the bear is perfect for communication across all channels and touchpoints.
For all situations in life
To turn the brand into a real experience brand, we not only play it with over 80 products at the POS at real,-, but also on TV, online, in social media and in the nursery. Our wonder bear becomes a loyal, reliable companion on the journey through childhood. And not only with numerous products and advertising materials, but also as a real cuddly toy to love even more.
Good brand.
Good products.
All good!
Name, claim, communication, everything from a single mould and 100% tailored to the user. And then Öko-Test also confirms the good quality of the products. Reason enough for a small advertising campaign.
Then everything is Wunder-Bär!
