{"id":9811,"date":"2023-01-05T11:03:35","date_gmt":"2023-01-05T10:03:35","guid":{"rendered":"https:\/\/www.valyu.de\/project\/real-2\/"},"modified":"2024-08-05T08:54:48","modified_gmt":"2024-08-05T06:54:48","slug":"real-2","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/real-2\/","title":{"rendered":"real,-"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fdfe01&#8243; custom_padding=&#8221;200px||100px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;4a552ca2-35b8-40f5-9219-292a84882195&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; 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[et_pb_line_break_holder] -->top: calc(55% - 45px);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><section><!-- [et_pb_line_break_holder] --><div class=\"mon-container\"><!-- [et_pb_line_break_holder] --><div class=\"img-container\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"artikel-gif\" src=\"\" data-src=\"\/wp-content\/uploads\/300-artikel-compressed.gif\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"marketingbudget-gif\" src=\"\" data-src=\"\/wp-content\/uploads\/marketingbudget-compressed.gif\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div id=\"extreme-umsatz-steigerung\" class=\"img-container\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/valyu-mon-extreme.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-umsatz.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-steigerung.png\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"parallax1\" class=\"parallax\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-work.jpg\"><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section><!-- [et_pb_line_break_holder] --><div class=\"mon-container\"><!-- [et_pb_line_break_holder] --><div class=\"img-container\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-erfolgs-rezept.png\" ><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-rezept-gleichzeichen.png\" style=\"width: 10%; margin: 50px auto;\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"img-container\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/valyu-mon-tuna.png\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"verlauf\"><\/div><!-- [et_pb_line_break_holder] --><div class=\"mon-container\"><!-- [et_pb_line_break_holder] --><div class=\"img-container\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-animation.gif\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><pee class=\"Einleitungstext\" style=\"text-align: center; margin: 50px auto;\">Developing and implementing a private label that is priced below the discount level is a real challenge. After all, this is one of the most competitive segments in retail. But we love challenges!<\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"parallax2\" class=\"parallax\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-spuelmaschinentabs.jpg\"><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"accordion\"><!-- [et_pb_line_break_holder] --><div class=\"tooltip-container\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/mon-essig-essenz-natur.png\"><!-- [et_pb_line_break_holder] --><div class=\"tooltips\"><!-- [et_pb_line_break_holder] --><div id=\"tooltip1\" class=\"tooltip-item\"><!-- [et_pb_line_break_holder] --><pee>We simply left out everything. <!\u2013- [et_pb_br_holder] -\u2013>Except yellow!<\/pee><!-- [et_pb_line_break_holder] --><div class=\"tooltip-button\">+<\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div id=\"tooltip2\" class=\"tooltip-item\"><!-- [et_pb_line_break_holder] --><pee>Well, of course we had to put what&#8217;s inside on it.<\/pee><!-- [et_pb_line_break_holder] --><div class=\"tooltip-button\">+<\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div id=\"tooltip3\" class=\"tooltip-item\"><!-- [et_pb_line_break_holder] --><pee>Oh yes, and this is the totally satisfied customer.<\/pee><!-- [et_pb_line_break_holder] --><div class=\"tooltip-button\">+<\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><section id=\"accordion\"><!-- [et_pb_line_break_holder] --><div class=\"mon-container\"><!-- [et_pb_line_break_holder] --><h2>CHEAP BUT NOT EMBARRASSING!<\/h2><!-- [et_pb_line_break_holder] --><div class=\"accordion-container\"><!-- [et_pb_line_break_holder] --><div class=\"accordion\"><!-- [et_pb_line_break_holder] --><strong>Issue<\/strong><!-- [et_pb_line_break_holder] --><\/div> <!-- [et_pb_line_break_holder] --><div class=\"panel\"> <!-- [et_pb_line_break_holder] --><pee>Our customer real,- commissioned us to develop and implement a private label that undercuts Aldi and Lidl in terms of price. And this in parallel to the successful own brands \u2018TiP\u2019 and \u2018real Quality\u2019. Challenge accepted!<\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"accordion-container\"><!-- [et_pb_line_break_holder] --><div class=\"accordion\"><!-- [et_pb_line_break_holder] --><strong>Insight<\/strong><!-- [et_pb_line_break_holder] --><\/div> <!-- [et_pb_line_break_holder] --><div class=\"panel\"> <!-- [et_pb_line_break_holder] --><pee>Cheap shopping is a real German hobbyhorse. What&#8217;s more, a growing number of people simply have little money in their wallets. They are therefore increasingly reliant on cheap brands. However, they are often embarrassed to be seen wearing such brands. This is a user problem that we have addressed and solved for real,- with the \u2018brand without a name\u2019. After all, cheap doesn&#8217;t necessarily have to be the little sister of ugly.<\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div class=\"accordion-container\"><!-- [et_pb_line_break_holder] --><div class=\"accordion\"><!-- [et_pb_line_break_holder] --><strong>Idea<\/strong><!-- [et_pb_line_break_holder] --><\/div> <!-- [et_pb_line_break_holder] --><div class=\"panel\"> <!-- [et_pb_line_break_holder] --><pee>Normally, we start by thinking about what we need for a new brand. Here we have simply thought about what we don&#8217;t need:<!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] -->We don&#8217;t need great product images.<!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] -->No unusual shapes. No colourful distractors.<!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] -->We don&#8217;t need any bells and whistles.<!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] -->We don&#8217;t even need a brand name.<!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] -->We just need a clear signal: yellow!<\/pee><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/section><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->var accordion = document.getElementsByClassName(\"accordion\");<!-- [et_pb_line_break_holder] -->var piaCount;<!-- [et_pb_line_break_holder] -->for (piaCount = 0; piaCount < accordion.length; piaCount++) {<!-- [et_pb_line_break_holder] -->accordion[piaCount].addEventListener(\"click\", function() {<!-- [et_pb_line_break_holder] 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