{"id":9803,"date":"2023-03-15T16:38:07","date_gmt":"2023-03-15T15:38:07","guid":{"rendered":"https:\/\/www.valyu.de\/project\/california\/"},"modified":"2024-08-02T21:36:49","modified_gmt":"2024-08-02T19:36:49","slug":"california","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/california\/","title":{"rendered":"California"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.1&#8243; 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-->  }<!-- [et_pb_line_break_holder] -->  #slide-animation {<!-- [et_pb_line_break_holder] -->    width: 500vw;<!-- [et_pb_line_break_holder] -->    right: 400vw;<!-- [et_pb_line_break_holder] -->    margin: 15% 0;<!-- [et_pb_line_break_holder] -->    animation-name: slide-mobile;<!-- [et_pb_line_break_holder] -->    animation-duration: 60s;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .section .col {<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #infotainment {<!-- [et_pb_line_break_holder] -->    height: auto;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->    background-position: bottom;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #infotainment .col.text {<!-- [et_pb_line_break_holder] -->    padding: 10%;<!-- [et_pb_line_break_holder] -->    text-align: left;<!-- [et_pb_line_break_holder] -->  }<!-- 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relative;<!-- [et_pb_line_break_holder] -->    padding: 4%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .fahrrad_gravity{<!-- [et_pb_line_break_holder] -->    width:100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .fahrrad_hangtag{<!-- [et_pb_line_break_holder] -->    width:100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes intro {<!-- [et_pb_line_break_holder] -->  0% {left: -100%;}<!-- [et_pb_line_break_holder] -->  100% {left: -2%;}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes slide {<!-- [et_pb_line_break_holder] -->  0% {right: 100vw;}<!-- [et_pb_line_break_holder] -->  100% {right: -100vw;}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes slide-mobile {<!-- [et_pb_line_break_holder] -->  0% {right: 400vw;}<!-- [et_pb_line_break_holder] -->  100% {right: 0vw;}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"header-california desktop-only\" src=\"\/wp-content\/uploads\/jumbo-california-header.jpg\" width=\"100%\" alt=\"JUMBO California\"\/><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"header-california mobile-only\" src=\"\/wp-content\/uploads\/jumbo-california-header-mobile.jpg\" width=\"100%\" alt=\"JUMBO California\"\/><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"intro\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" src=\"\/wp-content\/uploads\/jumbo-california-logo.png\" width=\"20%\" alt=\"JUMBO California Logo\"\/><!-- [et_pb_line_break_holder] -->  <\/p>\n<h1>A bike brand for Switzerland<\/h1>\n<p><!-- [et_pb_line_break_holder] -->  <pee>The Swiss call their bikes bikes. And they love it. So it&#8217;s no wonder that our customer JUMBO &#8211; Switzerland&#8217;s largest DIY store &#8211; wants to position itself in this area in a new and big way. What does it need for this? A modern bike design, contemporary packaging and user-centred communication. <!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013><b>May we introduce: California!<\/b><\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"intro-animation\" class=\"\" src=\"\/wp-content\/uploads\/jumbo-california-bikemarke-schweiz.png\" width=\"100%\" alt=\"JUMBO California Bikemarke\"\/><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"desktop-only\" src=\"\/wp-content\/uploads\/jumbo-california-konzept-produkt-design.png\" width=\"100%\" alt=\"JUMBO California Konzept zum Produkt-Design\"\/><!-- [et_pb_line_break_holder] --><\/p>\n<h2 class=\"mobile-only\" style=\"margin-top: 25%!important; padding: 0 10%;\">Vom Konzept zum Produkt.<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"mobile-only\" style=\"overflow: scroll;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"konzept\" src=\"\/wp-content\/uploads\/jumbo-california-konzept-produkt-design-mobile.jpg\" width=\"100%\" alt=\"JUMBO California Konzept zum Produkt-Design\"\/><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"section\" style=\"overflow: hidden;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>Always the right bike<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <pee>There are basically two different groups of cyclists. One is sporty and wants to ride fast or steeply or wildly. The other wants to get from A to B comfortably and in style. So we have developed two design directions into which every bike can be categorised. \u2018Performance\u2019 for all sporty bikes, usually with a louder, eye-catching design. And \u2018Casual\u2019 for all those who like it stylish.<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"slide-animation\" src=\"\/wp-content\/uploads\/jumbo-california-immer-das-richtige-bike.jpg\" alt=\"JUMBO California Bikes\"\/><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"infotainment\" class=\"section\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"col\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"\/wp-content\/uploads\/jumbo-california-velomag.png\" alt=\"JUMBO California velomag\"\/><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"col text\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>Infotainment sells<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <pee>For bike buyers, the rule is to gather information in advance. Catalogues are collected, read and compared. This is all the more important if it gives them a good feeling. For the California catalogue, we were inspired by popular outdoor and sports magazines in order to present a catalogue that not only sells bikes, but also an attitude to life.<\/b><\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"desktop-only\" src=\"\/wp-content\/uploads\/jumbo-california-velomag-mockup-1.jpg\" width=\"100%\" alt=\"JUMBO California velomag Mockup\"\/><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"desktop-only\" src=\"\/wp-content\/uploads\/jumbo-california-velomag-mockup-2.jpg\" width=\"100%\" alt=\"JUMBO California velomag Mockup\"\/><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"mobile-only\" src=\"\/wp-content\/uploads\/jumbo-california-velomag-mockup-3.jpg\" width=\"100%\" alt=\"JUMBO California velomag Mockup\"\/><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"pos_bilder\"><!-- [et_pb_line_break_holder] --><\/p>\n<div><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fahrrad_gravity\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/closeup_fahrrad.png\" alt=\"Jumbo California bike\"\/><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" class=\"fahrrad_hangtag\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/closeup_hangtag.png\" alt=\"california jumbo hangtag fahrrad\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"logodesign\" class=\"section\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>The logo design: setting an example for the future<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"col text\"><!-- [et_pb_line_break_holder] -->  <pee>A great new product design also needs a new, contemporary logo. That&#8217;s why we developed a new logo for California that embodies all of the brand&#8217;s values: Simplicity, dynamism and reliability. And, of course, made for all Swiss people.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"col\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"\/wp-content\/uploads\/jumbo-california-logo-design.jpg\" width=\"60%\" alt=\"JUMBO California Logo\"\/><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"packaging\" class=\"centered\" src=\"\/wp-content\/uploads\/jumbo-california-packaging-1.jpg\" width=\"100%\" alt=\"JUMBO California Packaging\"\/><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"section\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2>The packaging design: the brand for the environment<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <pee>For many people, buying a bike is also a decision in favour of the environment. For sustainability. That is why we have developed a design for all the necessary packaging elements that uses very little colour and is therefore easy to recycle. What&#8217;s more, the natural colour of the chosen material literally radiates sustainability.<\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"bike\" src=\"\/wp-content\/uploads\/jumbo-california-bike.jpg\" width=\"60%\" alt=\"JUMBO California Bike\"\/><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A bike brand for Switzerland.<\/p>\n<div class=\"tags\"><span>Own Brand<\/span><span>Private Label<\/span><span>Product-Design<\/span><span>Brand-Design<\/span><span>Production<\/span><\/div>\n","protected":false},"author":1,"featured_media":6155,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[33,32,36,165,30],"project_tag":[166,167,147,168],"class_list":["post-9803","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branddesign-en","project_category-communication-en","project_category-content-en","project_category-final-art-en","project_category-strategy-en","project_tag-awareness-en","project_tag-mobility-en","project_tag-packaging-en","project_tag-suisseness-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/9803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/comments?post=9803"}],"version-history":[{"count":3,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/9803\/revisions"}],"predecessor-version":[{"id":9994,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/9803\/revisions\/9994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media\/6155"}],"wp:attachment":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media?parent=9803"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_category?post=9803"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_tag?post=9803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}