{"id":5403,"date":"2022-09-28T10:20:51","date_gmt":"2022-09-28T08:20:51","guid":{"rendered":"https:\/\/www.valyu.de\/project\/katrin\/"},"modified":"2022-10-25T17:56:35","modified_gmt":"2022-10-25T15:56:35","slug":"katrin","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/katrin\/","title":{"rendered":"Katrin"},"content":{"rendered":"

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A new superhero is born!<\/h1>\n

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Our mission<\/h2>\n

Katrin offers intelligent hygiene solutions for public and commercial lavatories. The brand is part of the Finnish forest industry group Mets\u00e4. Katrin has consistently developed her product of folded towels and wanted to launch them with our help. Our job: Establishing and raising awareness in a rather saturated and reserved market.<\/p>\n

Mission accepted!<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.valyu.de\/wp-content\/uploads\/valyu-unstoppablek-logo_tuk.jpg” module_class=”logo-tuk” _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”60px||60px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”display: flex;||justify-content: flex-end;||flex-flow: column nowrap;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Making of …<\/h2>\n

The product is called: Non-Stop Folded Towels. This is where we saw our approach to do something new and out of the ordinary. We developed a spokesperson that is as unstoppable as the product. The Unstoppable K! A superheroine (is the female version but just superhero is possible, as well), always on the move on behalf of better hygiene… and informative entertainment.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”109baa40-3656-4eda-b6dd-dd2d54910231″ max_width=”1680px” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”109baa40-3656-4eda-b6dd-dd2d54910231″ width=”100%” max_width=”1680px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.valyu.de\/wp-content\/uploads\/Katrin-Unstoppable-K.mp4″ src_webm=”https:\/\/www.valyu.de\/wp-content\/uploads\/Katrin_Unstoppable_K.webm” image_src=”https:\/\/www.valyu.de\/wp-content\/uploads\/Katrin_Unstoppable_K_thumbnail.jpg” play_icon_color=”#FFFFFF” use_icon_font_size=”on” _builder_version=”4.17.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”109baa40-3656-4eda-b6dd-dd2d54910231″ width=”100%” max_width=”1680px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.valyu.de\/wp-content\/uploads\/valyu-unstoppablek-comic-doppelseite-hg.jpg” title_text=”220902_UnstoppableK_case_mobileg,swg” align=”center” force_fullwidth=”on” src_tablet=”https:\/\/www.valyu.de\/wp-content\/uploads\/valyu-unstoppablek-comic-doppelseite-hg.jpg” src_phone=”https:\/\/www.valyu.de\/wp-content\/uploads\/220902_UnstoppableK_case_mobilegswg.png” src_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.valyu.de\/wp-content\/uploads\/valyu-unstoppablek-comic-mockup-vg.png” title_text=”unstoppable-k-comic-hefte” align=”center” force_fullwidth=”on” src_tablet=”https:\/\/www.valyu.de\/wp-content\/uploads\/valyu-unstoppablek-comic-mockup-vg.png” src_phone=”https:\/\/www.valyu.de\/wp-content\/uploads\/unstoppable-k-comic-hefte.png” src_last_edited=”on|phone” module_class=”comic-hefte” _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_center” vertical_offset=”-14%” z_index=”1″ position_origin_a_tablet=”bottom_center” position_origin_a_phone=”center_center” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|phone” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|phone” height_tablet=”” height_phone=”100%” height_last_edited=”on|phone” positioning_tablet=”absolute” positioning_phone=”absolute” positioning_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”109baa40-3656-4eda-b6dd-dd2d54910231″ max_width=”1680px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”120px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Simply Marvelous<\/h2>\n

Of course, a superheroine needs a comic. Here we share the whole story of the new folded towels and how The Unstoppable K is using them to make the world a little cleaner and therefore a better place. Always informative, never boring. Just like the great film adaptation of the original![\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”109baa40-3656-4eda-b6dd-dd2d54910231″ width=”100%” max_width=”1680px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.valyu.de\/wp-content\/uploads\/valyu-unstoppablek-keyvisual-1.jpg” title_text=”valyu-unstoppablek-keyvisual” align=”center” force_fullwidth=”on” module_class=”keyvisual” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”109baa40-3656-4eda-b6dd-dd2d54910231″ max_width=”1680px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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Sample Book <\/pee> <\/div>\n

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Great Cinematic Moment<\/h2>\n

\t\t\t\t\tIf you have such a fabulous spokesperson, of course you want to let her speak everywhere. In the sample-presenter, at events, as a life-size display, or as a popular design element on various advertising material.<\/pee> \t<\/div>\n

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Beachflag<\/pee><\/div>\n

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Display Stand<\/pee><\/div>\n

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Roll-ups<\/pee><\/div>\n

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Digital<\/pee><\/div>\n

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Und auf s\u00e4mtlichen Kan\u00e4len von der Landingpage bis zur Anzeige in der Fachpresse. Wer so unstoppable ist, kommt natu\u0308rlich u\u0308berall gut an. <\/pee> <\/div>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”109baa40-3656-4eda-b6dd-dd2d54910231″ max_width=”1680px” custom_margin_last_edited=”off|desktop” custom_padding=”115px||||false|false” custom_padding_tablet=”100px||||false|false” custom_padding_phone=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”30%||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”0%||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

And on all channels from the landing page to the advertisement in the trade press. Obviously, if you’re that unstoppable, you’ll be well received everywhere.<\/p>\n

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