{"id":4298,"date":"2021-11-02T16:40:24","date_gmt":"2021-11-02T15:40:24","guid":{"rendered":"https:\/\/www.valyu.de\/project\/real\/"},"modified":"2024-08-05T09:28:41","modified_gmt":"2024-08-05T07:28:41","slug":"real","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/real\/","title":{"rendered":"real"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;brand-experience-wunderbaerchen&#8221; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.marketing-disabled {<!-- [et_pb_line_break_holder] -->  background-color: rgba(0,0,0,0.6)<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.marketing-disabled__text {<!-- [et_pb_line_break_holder] -->display: none;<!-- [et_pb_line_break_holder] -->    flex-direction: column;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    color: white;<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    font-size: 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->setTimeout(() => {<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->const ytVid = document.querySelector('iframe')<!-- [et_pb_line_break_holder] -->const ytContainer = document.querySelector('.case-video-container')<!-- [et_pb_line_break_holder] -->const marketingDisabled = document.querySelector('.marketing-disabled__text')<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->if (ytVid.getAttribute('data-cookieconsent').indexOf('marketing') > -1 && Cookiebot.consent.marketing == false) {<!-- [et_pb_line_break_holder] -->  ytContainer.classList.add('marketing-disabled')<!-- [et_pb_line_break_holder] -->  marketingDisabled.style.display = 'flex'<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->}, 1000)<!-- [et_pb_line_break_holder] --><\/script><\/p>\n<div class=\"postid-490\"><!-- [et_pb_line_break_holder] -->&#8211;><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"background-brand-experience\"><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-video-wrapper\">\n<div class=\"case-video-container\">\n<div class=\"marketing-disabled__text\">Bitte erlauben Sie Marketing-Cookies, um diesen Inhalt zu sehen<!\u2013- [et_pb_br_holder] -\u2013><a href=\"javascript: Cookiebot.renew()\">Erneuern oder \u00e4ndern Sie Ihre Cookie-Einwilligung<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/CRPBNY3WP6s?rel=0&#038;controls=1&#038;showinfo=0&#038;autoplay=0&#038;modestbranding=0&#038;mute=1&#038;loop=1\"  frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->&#8211;><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-video-wrapper\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-video-container\"><!-- [et_pb_line_break_holder] --><video src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/henri-ist-muede.mp4\" poster=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/henri-ist-muede-poster.jpg\" controls controlsList=\"nodownload\" preload=\"none\" style=\"width: 100%; cursor: pointer;\" onClick=\"playPause();\"><!-- [et_pb_line_break_holder] --><\/video><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>A brand as an experience<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Is there anything more empathetic than the relationship between mother and child? Or father and child? Probably not. And it is precisely this relationship &#8211; this extremely close connection &#8211; that a baby brand has to fit into. A huge challenge &#8230; and a lot of fun.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_wunderbaerchen-interview.png\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>All about everyday life<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Young mums and dads in particular experience a completely new everyday life from one day to the next. And our brand to be developed has to fit into this everyday life. That&#8217;s why empathy for parents and a human-centred design are particularly important for success. Our path to the Purposebrand: numerous in-depth interviews, observations at the POS and scientific research. What do users need? How and when do they come into contact with a brand? What do they pay attention to? What are they missing? How and where do they get information? How does trust develop?<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_skizze-wunderbaerchen.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_characterdesigns-wunderbaerchen.png\" style=\"position:relative; top: -30px;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_babybrand-wunderbaerchen.png\" style=\"width: 70%; display: block; margin: 0 auto; margin-bottom: 50px;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image collage-wunderbaer\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_collage-wunderbaerchen.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"kleine-wunder\" class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"row\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-6\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image kleine-wunder\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_kleine-wunder-wunderbaerchen.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-6\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>For little wonders<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Many questions &#8211; one answer: WUNDERB\u00c4RCHEN. A baby brand with a loving name and design. But with a tonality that is factual, informative and therefore inspires confidence. Each segment has its own little bear &#8211; for an entertaining, colourful nursery, but also for orientation. All value propositions that are perfectly tailored to the user. What&#8217;s more, the bear is perfect for communication across all channels and touchpoints.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image mockup-wunderbaer\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_collage-2-wunderbaerchen.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>For all situations in life<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>To turn the brand into a real experience brand, we not only play it with over 80 products at the POS at real,-, but also on TV, online, in social media and in the nursery. Our wonder bear becomes a loyal, reliable companion on the journey through childhood. And not only with numerous products and advertising materials, but also as a real cuddly toy to love even more.<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"alles-gut\" class=\"case-content over-image\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_marke-gut-wunderbaerchen.png\"><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"top: 45%; left: 5%; width: 45%\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Good brand.<!\u2013- [et_pb_br_holder] -\u2013>Good products.<!\u2013- [et_pb_br_holder] -\u2013>All good!<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Name, claim, communication, everything from a single mould and 100% tailored to the user. And then \u00d6ko-Test also confirms the good quality of the products. Reason enough for a small advertising campaign.<\/pee><!-- [et_pb_line_break_holder] --><strong>Then everything is Wunder-B\u00e4r!<\/strong><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"over-image\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image wunderbaer-end\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_anzeige-wunderbaerchen.jpg\"><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"top: -30%; left: 10%; width: 50%\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_schuhe-wunderbaerchen.png\" style=\"width: 50%\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The perfect baby brand experience.<\/p>\n<div class=\"tags\"><span>Data-Mining<\/span><span>Strategy<\/span><span>Consulting<\/span><span>Brand-Name<\/span><span>Brand-Design<\/span><span>Experience<\/span><span>Motion<\/span><\/div>\n","protected":false},"author":1,"featured_media":4060,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[34,20,12,33,177,143,32,11,14,36,29,5,141,165,140,149,30,6],"project_tag":[136,187,88,186,45,147,113,161,78,169,137,188,138,189,139,190],"class_list":["post-4298","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-categories-en","project_category-all-categories","project_category-branddesign","project_category-branddesign-en","project_category-coding-en","project_category-coding","project_category-communication-en","project_category-communication","project_category-content","project_category-content-en","project_category-experience-en","project_category-experience","project_category-final-art","project_category-final-art-en","project_category-motion-design","project_category-motion-design-en","project_category-strategy-en","project_category-strategy","project_tag-cartoon","project_tag-cartoon-en","project_tag-illustration","project_tag-illustration-en","project_tag-packaging","project_tag-packaging-en","project_tag-pos-2","project_tag-pos","project_tag-storytelling","project_tag-storytelling-en","project_tag-testimonial","project_tag-testimonial-en","project_tag-touchpoints","project_tag-touchpoints-en","project_tag-workshop","project_tag-workshop-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/comments?post=4298"}],"version-history":[{"count":11,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4298\/revisions"}],"predecessor-version":[{"id":10100,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4298\/revisions\/10100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media\/4060"}],"wp:attachment":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media?parent=4298"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_category?post=4298"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_tag?post=4298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}