{"id":4296,"date":"2021-11-02T16:40:49","date_gmt":"2021-11-02T15:40:49","guid":{"rendered":"https:\/\/www.valyu.de\/project\/soi\/"},"modified":"2022-06-17T09:58:18","modified_gmt":"2022-06-17T07:58:18","slug":"soi","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/soi\/","title":{"rendered":"Soi"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.12.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.12.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.12.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;brand-design-soi&#8221; _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.single-project .case-content p {<!-- [et_pb_line_break_holder] -->    font-size: 2rem!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  #soi-men-slider p {<!-- [et_pb_line_break_holder] -->    color: #fff!important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<div class=\"postid-492\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"brand-design-header\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"move\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"bubbles-2\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-bubbles-2.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"bubbles-1\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-bubbles-1.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"shells\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-shells.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"lemon\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-lemon.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"ginger\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-ginger.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"leafs-right\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-leafs-right.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"leafs-left\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-leafs-left.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"vergrnuegte-nixe\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-vergrnuegte-nixe.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"superfood-lemon\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-superfood-lemon.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"sweet-ginger\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-sweet-ginger.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"soi-ist-noi\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-left\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>S\u00f4i <!\u2013- [et_pb_br_holder] -\u2013>is n\u00f4i<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-right\"><!-- [et_pb_line_break_holder] --><pee>We made something completely new out of the uniform, somewhat outdated brand. Although forming blocks on the store shelf used to be the top priority, we now focus fully on segments that are perfectly tailored to the respective user.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"soi-range\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>What women want<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Welcome to variety and fun! 16 different shower experiences \u2013 each featuring a completely unique and attractive design. After all, we know the users like to pretty up the bathroom.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"soi-women-range\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-women-range-scaled.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"soi-quote\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-left\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"kirschbluete\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-kirschbluete.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-right\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"quote\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-quote.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h2 id=\"storytelling-headline\" class=\"storytelling\">Storytelling <!\u2013- [et_pb_br_holder] -\u2013>in the shower<\/h2>\n<p><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"pomelo\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-pomelo.png\"><!-- [et_pb_line_break_holder] --><pee id=\"storytelling-text\" class=\"storytelling\">And there is still much more to discover. For example, product texts that will put you in a good mood from the moment you get up.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"soi-women-vs-men\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"soi-women-vs-men-background\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-women-vs-men.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"vergrnuegte-nixe\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-header-vergrnuegte-nixe.png\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"pflegedusche-jazz\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-pflegedusche-jazz.png\"><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"earth-and-fire\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-earth-and-fire.png\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"soi-men-slider\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"box\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>What men want<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Men tick differently in the shower. Things have to be simple. No frills. Pragmatic. But cool.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slides\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slide-content\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"pflegedusche-jazz\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-pflegedusche-jazz.png\"><!-- [et_pb_line_break_holder] --><pee>refreshing \u2013 cool<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slide-content\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"pflegedusche-wisdom\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-pflegedusche-wisdom.png\"><!-- [et_pb_line_break_holder] --><pee>refreshing \u2013 spicy<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"slide-content\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"pflegedusche-patron\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-pflegedusche-patron.png\"><!-- [et_pb_line_break_holder] --><pee>refreshing \u2013 warm<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"men-oh-men\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-left\"><!-- [et_pb_line_break_holder] --><pee><\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-right\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-men-oh-men.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"soi-men-range\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-soi-men-range-scaled.jpg\"><\/p>\n<section class=\"case-content container\">\n<h2>S\u00f4i im TV<\/h2>\n<div class=\"case-video-wrapper\">\n<div class=\"case-video-container\">\n<video poster=\"\/wp-content\/uploads\/valyu-soi-video-thumbnail.jpg\" controls=\"\" controlslist=\"nodownload\" preload=\"none\" style=\"width: 100%; cursor: pointer;\" onclick=\"playPause();\" src=\"\/wp-content\/uploads\/valyu-soi-tv-spot.mp4\"><br \/>\n<\/video>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beauty-Brand<\/p>\n<div class=\"tags\"><span>Production<\/span><span>Strategy<\/span><span>Communication<\/span><\/div>\n","protected":false},"author":1,"featured_media":4056,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[34,33,32,141,35,30],"project_tag":[88],"class_list":["post-4296","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-categories-en","project_category-branddesign-en","project_category-communication-en","project_category-final-art","project_category-production-en","project_category-strategy-en","project_tag-illustration"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/comments?post=4296"}],"version-history":[{"count":4,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4296\/revisions"}],"predecessor-version":[{"id":4335,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4296\/revisions\/4335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media\/4056"}],"wp:attachment":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media?parent=4296"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_category?post=4296"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_tag?post=4296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}