{"id":4292,"date":"2021-11-02T16:41:40","date_gmt":"2021-11-02T15:41:40","guid":{"rendered":"https:\/\/www.valyu.de\/project\/tyrolit\/"},"modified":"2024-08-05T09:32:12","modified_gmt":"2024-08-05T07:32:12","slug":"tyrolit","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/tyrolit\/","title":{"rendered":"Tyrolit"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;0px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;campaigning-tyrolit&#8221; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.marketing-disabled {<!-- [et_pb_line_break_holder] -->  background-color: rgba(0,0,0,0.6)<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.marketing-disabled__text {<!-- [et_pb_line_break_holder] -->display: none;<!-- [et_pb_line_break_holder] -->    flex-direction: column;<!-- [et_pb_line_break_holder] -->    justify-content: center;<!-- [et_pb_line_break_holder] -->    align-items: center;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->    color: white;<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    width: 100%;<!-- [et_pb_line_break_holder] -->    font-size: 30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  body {<!-- [et_pb_line_break_holder] -->    color: #000;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .single-project .case-content p {<!-- [et_pb_line_break_holder] -->    font-size: 2rem!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->const ytVid = document.querySelector('iframe')<!-- [et_pb_line_break_holder] -->const ytContainer = document.querySelector('.case-video-container')<!-- [et_pb_line_break_holder] -->const marketingDisabled = document.querySelector('.marketing-disabled__text')<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->if (ytVid.getAttribute('data-cookieconsent') != null) {<!-- [et_pb_line_break_holder] -->setTimeout(() => {<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (ytVid.getAttribute('data-cookieconsent').indexOf('marketing') > -1 && Cookiebot.consent.marketing == false) {<!-- [et_pb_line_break_holder] -->    ytContainer.classList.add('marketing-disabled')<!-- [et_pb_line_break_holder] -->    marketingDisabled.style.display = 'flex'<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  }, 1000)<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script><\/p>\n<div class=\"postid-496\"><!-- [et_pb_line_break_holder] -->&#8211;><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!--<!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-video-wrapper\">\n<div class=\"case-video-container\">\n<div class=\"marketing-disabled__text\">Bitte erlauben Sie Marketing-Cookies, um diesen Inhalt zu sehen<!\u2013- [et_pb_br_holder] -\u2013><a href=\"javascript: Cookiebot.renew()\">Erneuern oder \u00e4ndern Sie Ihre Cookie-Einwilligung<\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/GkOJ6vEfB30?rel=0&#038;controls=1&#038;showinfo=0&#038;autoplay=1&#038;modestbranding=0&#038;mute=1&#038;loop=1\"  frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><!-- [et_pb_line_break_holder] -->&#8211;><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-video-wrapper\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-video-container\"><!-- [et_pb_line_break_holder] --><video src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/tyrolution.mp4\" poster=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/tyrolution-poster.jpg\" controls controlsList=\"nodownload\" preload=\"none\" style=\"width: 100%; cursor: pointer;\" onClick=\"playPause();\"><!-- [et_pb_line_break_holder] --><\/video><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Join it!<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>A significantly improved product with impressive features: This disc deserves more than just a straightforward campaign. That is why we made it part of a movement.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content background-image\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-mockup\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_mockup-cases.png\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"video-container\"><!-- [et_pb_line_break_holder] --><video style=\"width: 100%;\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit.mp4\" muted autoplay><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"row container\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-4\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-umsatz.png\" style=\"width: 80%\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-4\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-icon-flexscheibe.png\" style=\"width: 100%\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-4\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-mitarbeiter.png\" style=\"width: 80%\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolution-headline.png\" style=\"width: 60%;\"><!-- [et_pb_line_break_holder] --><pee class=\"case-content container\"><!-- [et_pb_line_break_holder] -->With sales topping \u20ac670 million and 4,331 members of staff, Swarovski subsidiary Tyrolit is a market leader in cutting and grinding wheels. And its innovative, new premium discs are a genuine revolution.<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"hypebox\" class=\"animation-wrapper\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"headline\" class=\"animated left case-hype\" style=\"width:30%; margin-left: 100px;\"><!-- [et_pb_line_break_holder] --><pee>Hyper,<!\u2013- [et_pb_br_holder] -\u2013><span class=\"hyped\">hyper<\/span>,<!\u2013- [et_pb_br_holder] -\u2013>Hypebox<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image animated right\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-hypebox.png\" style=\"width:50%; top:-50%\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"hypebox-description\" class=\"case-content container\"><!-- [et_pb_line_break_holder] --><pee>A product presentation as innovative and convincing as the discs themselves.<!-- [et_pb_line_break_holder] -->The transparent front of the Hypebox functions as a display that cleverly interacts with the products inside. And if you get that right, the result is as exciting as it is here.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"animation-wrapper\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"animated left\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-mockup-heft.png\" style=\"width:70%;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"animated right\" style=\"text-align:right;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-mockup-karten.png\" style=\"width:80%;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"revolution\" class=\"case-content container\"><!-- [et_pb_line_break_holder] --><pee class=\"col-sm-6\"><!-- [et_pb_line_break_holder] -->A genuine revolution can only come about if it utilises as many channels as possible, in order to spread its message. During the first phase, we employed a teaser landing page and teaser mailing programme.<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image tyrolution-join\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-join-the-tyrolution.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"tyrolution\" class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"row\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-6\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_tyrolit-koffer.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-6\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-hype\"><!-- [et_pb_line_break_holder] -->A TYROLUTION CAN <span class=\"hyped\">change<\/span> THE WORLD!<!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"tyrolution-description\" class=\"case-content container\"><!-- [et_pb_line_break_holder] --><pee>When it was time to launch, Tyrolution flew its flag at full mast on the website, in print and \u2013 as is appropriate for such a movement \u2013 during \u201cGuerrilla Marketing\u201d initiatives at retailers and on roadshows.<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"animation-wrapper background-image-2\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"animated left\" 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