{"id":4290,"date":"2021-11-02T16:42:07","date_gmt":"2021-11-02T15:42:07","guid":{"rendered":"https:\/\/www.valyu.de\/project\/metsae\/"},"modified":"2024-08-04T00:11:58","modified_gmt":"2024-08-03T22:11:58","slug":"metsae","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/metsae\/","title":{"rendered":"Mets\u00e4"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;visual-language-katrin&#8221; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"text\/javascript\" src=\"\/wp-content\/themes\/valyu\/assets\/js\/cocoen\/cocoen-jquery.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"\/wp-content\/themes\/valyu\/assets\/js\/cocoen\/cocoen.min.js\"><\/script><!-- [et_pb_line_break_holder] --><link rel=\"stylesheet\" href=\"\/wp-content\/themes\/valyu\/assets\/js\/cocoen\/cocoen.min.css\" type=\"text\/css\" media=\"all\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->p {<!-- [et_pb_line_break_holder] -->\tfont-size: 1em!important;<!-- [et_pb_line_break_holder] -->\tline-height: 1.5!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  body {<!-- [et_pb_line_break_holder] -->    color: #000;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .cocoen-drag {<!-- [et_pb_line_break_holder] -->    background: #2bfda5;<!-- [et_pb_line_break_holder] -->    bottom: 0;<!-- [et_pb_line_break_holder] -->    cursor: ew-resize;<!-- [et_pb_line_break_holder] -->    left: 50%;<!-- [et_pb_line_break_holder] -->    margin-left: -1px;<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: 0;<!-- [et_pb_line_break_holder] -->    width: 2px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .cocoen-drag::before {<!-- [et_pb_line_break_holder] -->    border: 3px solid #2bfda5;<!-- [et_pb_line_break_holder] -->    color: #2bfda5;<!-- [et_pb_line_break_holder] -->    content: \"\\A0\\A0\\A0\\A0\\A0\\A0\\A0\\A0KONZEPT\\A0\\A0\\A0\\A0\\A0\\A0\\A0\\A0\\A0UMSETZUNG\\A0\";<!-- [et_pb_line_break_holder] -->    height: 40px;<!-- [et_pb_line_break_holder] -->    margin-left: -140px;<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    font-family: \"Mark W01\", sans-serif;<!-- [et_pb_line_break_holder] -->    background-color: rgba(0, 0, 0, 0.8);<!-- [et_pb_line_break_holder] -->    line-height: 2;<!-- [et_pb_line_break_holder] -->    top: 50%;<!-- [et_pb_line_break_holder] -->    width: 280px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<div class\"postid-498\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image katrin-case-header\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu_case_katrin_header.png\" \/><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Cleanly done job!<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee>The highly competitive hygiene product market makes it important to leverage visual differentiation to set yourself apart from the competition in terms of both product design and communicative visual language.<\/pee><!-- [et_pb_line_break_holder] --><pee>Unique imagery for the hygiene brand Katrin is being sought after.<\/pee><!-- [et_pb_line_break_holder] --><strong>Challenge accepted!<\/strong><\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"cocoen\"><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin-before.jpg\"><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin-after.jpg\"><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>B2B? B2C? H2H!<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>The business-to-business communication model is really old-school. It is safe to assume that people always talk to people in the end \u2013 i.e. human-to-human. And an analysis of the competition revealed that this conversation has been extremely homogeneous to date. Not to mention boring. Always the same characters in the same situations. Our idea: distinctive and special characters.<\/pee><!-- [et_pb_line_break_holder] --><strong>It\u2018s a People-Business.<\/strong><\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!--\n\n<div class=\"parallax-window\" data-parallax=\"scroll\" data-image-src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin-kita-maedchen.jpg\"><\/div>\n\n--><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Stay focused!<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Special characters also deserve a special visual language \u2013 a very distinctive focus in this case. This not only creates an exciting image composition and a unique look, but also has conceptual strengths.<!-- [et_pb_line_break_holder] -->Relevant contents \u2013 whether related to the process, object or person \u2013 can be ideally elaborated. That was our first conceptual idea. And it is implemented one-to-one in the result.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image animated filmstreifen-katrin\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin_filmstreifen.png\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"animation-wrapper\" style=\"top: -250px;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image animated left\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin_kamera.png\" style=\"width:50%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image animated right\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin_foto.png\" style=\"width:50%;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>One brand \u2013 many worlds.<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Katrin products are used in many different places \u2013 from hospitals to car repair shops. From spotless to downright grimy. All the motifs nevertheless fit together into a harmonious whole. Not least thanks to the Katrin-red elements we added to the visual language.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image animated mann-spender\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin_visual_mann_spender.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"case-zitat\"><!-- [et_pb_line_break_holder] --><\/p>\n<h3 class=\"animated pop\">Die menschliche Perspektive ist der beste Hebel f\u00fcr Kommunikation.<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-mockup\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin_mockup.png\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"challenge\" class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>One idea \u2013 all channels.<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>It is of course not simply a matter of producing a series of exciting motifs. The images must also function in all sorts of communicative environments. Better yet: in all of them! That\u2019s why we also developed a headline mechanism and copy strategy that also focuses on the respective human perspective.<\/pee><!-- [et_pb_line_break_holder] --><strong>Challenge completed!<\/strong><\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"animation-wrapper\" style=\"top: -130px;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image animated left\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/katrin_magazin.png\" style=\"width: 50%;\"><!-- [et_pb_line_break_holder] --><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hygiene is hype. Clean work for Finnish hygiene solutions.<\/p>\n<div class=\"tags\"><span>Strategy<\/span><span>Consulting<\/span><span>Campaigning<\/span><span>Motion<\/span><span>Messe<\/span><span>Event<\/span><span>Production<\/span><\/div>\n","protected":false},"author":1,"featured_media":4216,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[20,34,11,32,141,6,30],"project_tag":[119],"class_list":["post-4290","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-categories","project_category-all-categories-en","project_category-communication","project_category-communication-en","project_category-final-art","project_category-strategy","project_category-strategy-en","project_tag-photo-shot"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/comments?post=4290"}],"version-history":[{"count":7,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4290\/revisions"}],"predecessor-version":[{"id":10054,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4290\/revisions\/10054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media\/4216"}],"wp:attachment":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media?parent=4290"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_category?post=4290"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_tag?post=4290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}