{"id":4282,"date":"2021-11-02T16:43:58","date_gmt":"2021-11-02T15:43:58","guid":{"rendered":"https:\/\/www.valyu.de\/project\/toom\/"},"modified":"2024-08-05T09:37:33","modified_gmt":"2024-08-05T07:37:33","slug":"toom","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/toom\/","title":{"rendered":"toom"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;brand-stories-toom-baumarkt&#8221; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->p {<!-- [et_pb_line_break_holder] -->\tfont-size: 1em!important;<!-- [et_pb_line_break_holder] -->\tline-height: 1.5!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<div class=\"postid-506\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image tomatoes-header\" src=\"\/wp-content\/uploads\/2019\/valyu-toom-case-header.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Dirty hands are happy hands<\/h2>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee>Urban gardening and self-sufficiency are top trends. \u201cNaturtalent by toom\u201d is our organic brand for all gardening fans! Innovative products, a transparent approach in terms of product origin and the relevant influencers, who offer exclusively valuable tips online, make life easier for the user in succeeding with their own organic gardening.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"\/wp-content\/uploads\/2019\/valyu-toom-baumarkt-naturtalent.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section class=\"case-content over-image\"><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"width: 30%; top: -60vw; left: 10%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/valyu-naturtalent-animation-demo.png\" style=\"width: 100%;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"float:right; top:-5vw; right:10%; width: 40%\"><!-- [et_pb_line_break_holder] --><pee>The brand offers more than just the right products for do-it-yourself cultivation. Experts known within the community and to users offer help and inspiration!<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image naturtalent-store\" src=\"\/wp-content\/uploads\/2019\/valyu-toom-case-naturtalent-bg.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"pop-up-store\" class=\"case-content over-image\"><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"top: -30vw;left: 10%;width: 40%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image stadtgruen-outside\" src=\"\/wp-content\/uploads\/2019\/valyu-toom-case-popup-store.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"right: 10%; width: 30%; float: right;\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>PopUp-Store<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>In toom\u2019s \u201cPop-Up Store\u201d, situated in the heart of Cologne, urban gardeners enjoy the practical delight of being able to buy crop plants, cacti and cultivation material right on their doorstep, or even take part in exciting workshops. The organic herbs from Naturtalent\u00ae by toom enjoyed plenty of attention as the highlight to the healthy cocktails on offer. Very user-centric: The innovative soil filling station with different soil types! Because city dwellers often don\u2019t need a 25 kg bag of soil for their balcony \u2013 but in most cases it\u2019s just a handful here and there.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image magazine-naturtalent\" src=\"\/wp-content\/uploads\/2019\/valyu-toom-case-magazine.jpg\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"\/wp-content\/uploads\/2019\/valyu-toom-traktor-slow.gif\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"brand-communication\" class=\"case-content container\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"row\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-6\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2>Brand Communication<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>In addition to all the influencers, the brand story also contains one more important hero. Our fantastic farmers! On all packaging and communication material they reveal their vast invaluable expertise, offering many useful tips and tricks that go well beyond the _product portfolio itself. This ensures that the user has everything they need to successfully cultivate their own plants and crops with the \u201cNaturtalent by toom\u201d products, while also enjoying everything that gardening has to offer.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-sm-6\" style=\"margin: auto 0 0 0; text-align: right;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"case-image\" src=\"\/wp-content\/uploads\/2019\/valyu-toom-der-schlaue-bauer.jpg\" style=\"width: 80%;\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More green in the city with a pop-up store for urban gardeners.<\/p>\n<div class=\"tags\"><span>Strategy<\/span><span>Brand-Design<\/span><span>Packaging<\/span><span>Community-Design<\/span><span>Influencer<\/span><span>Experience<\/span><\/div>\n","protected":false},"author":1,"featured_media":4090,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[20,34,12,33,11,32,14,36,141,165,30],"project_tag":[158,147,173,80,170],"class_list":["post-4282","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-categories","project_category-all-categories-en","project_category-branddesign","project_category-branddesign-en","project_category-communication","project_category-communication-en","project_category-content","project_category-content-en","project_category-final-art","project_category-final-art-en","project_category-strategy-en","project_tag-influencer-en","project_tag-packaging-en","project_tag-pop-up-store-en","project_tag-urban-gardening","project_tag-urban-gardening-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/comments?post=4282"}],"version-history":[{"count":9,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4282\/revisions"}],"predecessor-version":[{"id":10109,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4282\/revisions\/10109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media\/4090"}],"wp:attachment":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media?parent=4282"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_category?post=4282"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_tag?post=4282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}