{"id":4280,"date":"2021-11-02T16:44:04","date_gmt":"2021-11-02T15:44:04","guid":{"rendered":"https:\/\/www.valyu.de\/project\/jumbo\/"},"modified":"2024-08-05T09:49:39","modified_gmt":"2024-08-05T07:49:39","slug":"jumbo","status":"publish","type":"project","link":"https:\/\/www.valyu.de\/en\/project\/jumbo\/","title":{"rendered":"JUMBO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;0px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code module_class=&#8221;brand-strategy-jumbo&#8221; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  .single-project .case-content p {<!-- [et_pb_line_break_holder] -->    font-size: 2rem!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<div class=\"postid-480\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" id=\"jumbo-case-header\" src=\"\/wp-content\/uploads\/2019\/valyu-jumbo-case-header.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"markenstrategie\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-left\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/valyu-jumbo-jardin-royal-umove.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-right\"><!-- [et_pb_line_break_holder] --><pee>Design der globalen Markenstrategie f\u00fcr JUMBO<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"brand\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-left\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/valyu-jumbo-mood.png\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-right\"><!-- [et_pb_line_break_holder] --><pee>Own Brand Konsolidierung in der Brand Architecture zugunsten einer optimierten User-Orientierung: 5 trennscharfe JUMBO Exclusive Brands auf Basis ganzheitlicher, gestalterischer Ans\u00e4tze. Die Brands f\u00fchren Leadprodukte in der jeweiligen JUMBO Kompetenz-Kategorie: Do-it, Deco und Garden.<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->Zugunsten einer nachhaltig gesteigerten Pr\u00e4senz auf der Fl\u00e4che und Kompetenz in der Kundenwahrnehmung sind Brand Naming, Brand Story und Creative Concept exakt auf die Bed\u00fcrfnisse der User ausgerichtet.<\/pee><!-- [et_pb_line_break_holder] --><\/p>\n<h2 class=\"first\">Nutzerzentriertes<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h2 class=\"second\">Markenportfolio<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"ayce-red-button\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-jumbo-ayce.jpg\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"store-checks\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-jumbo-werkzeugkasten.png\"><!-- [et_pb_line_break_holder] --><\/p>\n<h2 class=\"first\">Store Checks &#038;<\/h2>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<h2 class=\"second\">Innovation Thinking<\/h2>\n<p><!-- [et_pb_line_break_holder] --><pee>Zur st\u00e4ndigen Optimierung der Customer Experience werden in regelm\u00e4\u00dfigen valyu Innovation Days gemeinsam mit JUMBO neuartige L\u00f6sungen entwickelt. Zur Own-Challenge mit dem Wettbewerb setzen wir umfassende Store-Checks auf und analysieren mit speziellen Tools Sortimente, Creative Concepts und Communications.<\/pee><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<section id=\"workshop\" class=\"case-content\"><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-left\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/www.valyu.de\/wp-content\/uploads\/2019\/valyu-jumbo-workshop.jpg\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"col-right\"><!-- [et_pb_line_break_holder] --><pee class=\"first\">Zur vollen Aussch\u00f6pfung des gro\u00dfen Eigenmarkenpotenzials in Bezug auf Differenzierungsm\u00f6glichkeiten zum Wettbewerb und Sch\u00f6pfung neuer Werteversprechen, ist eine klare Identifikation der f\u00fcnf JUMBO Exclusive Brands im Store wichtig.<\/pee><!-- [et_pb_line_break_holder] --><pee class=\"second\">Dazu entwickeln wir flankierende Communications, spannende Brand Storys, smarte Cross-Sellings und digitale L\u00f6sungen.<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holistic brand building for the No. 1 in the Swiss DIY market.<\/p>\n<div class=\"tags\"><span>Data-Research<\/span><span>Customer-Journey-Mapping<\/span><span>Strategy<\/span><span>Purpose<\/span><span>Brand-Name<\/span><span>Brand-Design<\/span><span>Product-Design<\/span><span>Implementation<\/span><span>Worldwide-Projectmanagement<\/span><\/div>\n","protected":false},"author":1,"featured_media":4051,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[20,34,12,33,177,143,11,32,14,36,10,31,29,5,141,30,6],"project_tag":[62,63,160],"class_list":["post-4280","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-all-categories","project_category-all-categories-en","project_category-branddesign","project_category-branddesign-en","project_category-coding-en","project_category-coding","project_category-communication","project_category-communication-en","project_category-content","project_category-content-en","project_category-data","project_category-data-en","project_category-experience-en","project_category-experience","project_category-final-art","project_category-strategy-en","project_category-strategy","project_tag-full-service","project_tag-own-brand","project_tag-own-brand-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/comments?post=4280"}],"version-history":[{"count":6,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4280\/revisions"}],"predecessor-version":[{"id":10113,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project\/4280\/revisions\/10113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media\/4051"}],"wp:attachment":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media?parent=4280"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_category?post=4280"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/project_tag?post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}