{"id":11546,"date":"2025-07-15T09:41:16","date_gmt":"2025-07-15T07:41:16","guid":{"rendered":"https:\/\/www.valyu.de\/private-brands-whitepaper\/"},"modified":"2025-09-08T16:16:15","modified_gmt":"2025-09-08T14:16:15","slug":"private-brands-whitepaper","status":"publish","type":"page","link":"https:\/\/www.valyu.de\/en\/private-brands-whitepaper\/","title":{"rendered":"Ownbrands Whitepaper"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]  <\/p>\n<style><!-- [et_pb_line_break_holder] -->    \/* Scroll-Effekt *\/<!-- [et_pb_line_break_holder] -->    .scroll-fade-up {<!-- [et_pb_line_break_holder] -->      opacity: 0;<!-- [et_pb_line_break_holder] -->      transform: translateY(50px);<!-- [et_pb_line_break_holder] -->      transition: opacity 0.6s ease-out, transform 0.6s ease-out;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .scroll-fade-up.visible {<!-- [et_pb_line_break_holder] -->      opacity: 1;<!-- [et_pb_line_break_holder] -->      transform: translateY(0);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    \/* Download-Link *\/<!-- [et_pb_line_break_holder] -->    .download-link {<!-- [et_pb_line_break_holder] -->      font-size: 1.2rem;<!-- [et_pb_line_break_holder] -->      font-weight: bold;<!-- [et_pb_line_break_holder] -->      color: black;<!-- [et_pb_line_break_holder] -->      text-decoration: underline;<!-- [et_pb_line_break_holder] -->      cursor: pointer;<!-- [et_pb_line_break_holder] -->      background: none;<!-- [et_pb_line_break_holder] -->      border: none;<!-- [et_pb_line_break_holder] -->      padding: 0;<!-- [et_pb_line_break_holder] -->      display: inline-block;<!-- [et_pb_line_break_holder] -->      margin-top: 20px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .download-link.disabled {<!-- [et_pb_line_break_holder] -->      color: grey;<!-- [et_pb_line_break_holder] -->      pointer-events: none;<!-- [et_pb_line_break_holder] -->      text-decoration: none;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    \/* Layout-Styling *\/<!-- [et_pb_line_break_holder] -->    .whitepaper-book {<!-- [et_pb_line_break_holder] -->      width: 60%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .download-container {<!-- [et_pb_line_break_holder] -->      background-color: #3DFBA8;<!-- [et_pb_line_break_holder] -->      display: flex;<!-- [et_pb_line_break_holder] -->      flex-direction: column;<!-- [et_pb_line_break_holder] -->      align-items: center;<!-- [et_pb_line_break_holder] -->      text-align: center;<!-- [et_pb_line_break_holder] -->      padding: 5%;<!-- [et_pb_line_break_holder] -->      width: 90%;<!-- [et_pb_line_break_holder] -->      margin: 0 auto;<!-- [et_pb_line_break_holder] -->      border-radius: 30px;<!-- [et_pb_line_break_holder] -->      max-width: 1800px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .input-field {<!-- [et_pb_line_break_holder] -->      border: none !important;<!-- [et_pb_line_break_holder] -->      height: 23px;<!-- [et_pb_line_break_holder] -->      margin: 0px !important;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    form {<!-- [et_pb_line_break_holder] -->      box-shadow: none !important;<!-- [et_pb_line_break_holder] -->      padding: 2rem;<!-- [et_pb_line_break_holder] -->      border-radius: 8px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .form-group {<!-- [et_pb_line_break_holder] -->      display: flex;<!-- [et_pb_line_break_holder] -->      gap: 1rem;<!-- [et_pb_line_break_holder] -->      margin-bottom: 1rem;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    input {<!-- [et_pb_line_break_holder] -->      padding: 0.5rem;<!-- [et_pb_line_break_holder] -->      flex: 1;<!-- [et_pb_line_break_holder] -->      font-size: 1rem;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .main-container {<!-- [et_pb_line_break_holder] -->      text-align: center;<!-- [et_pb_line_break_holder] -->      width: 75%;<!-- [et_pb_line_break_holder] -->      margin: 0 auto 200px;<!-- [et_pb_line_break_holder] -->      max-width: 1500px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .trennlinie {<!-- [et_pb_line_break_holder] -->      background-color: #707070;<!-- [et_pb_line_break_holder] -->      width: 80%;<!-- [et_pb_line_break_holder] -->      height: 3px;<!-- [et_pb_line_break_holder] -->      margin: 100px auto;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .inhalt-text {<!-- [et_pb_line_break_holder] -->      width: 30%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .inhalt-container {<!-- [et_pb_line_break_holder] -->      display: flex;<!-- [et_pb_line_break_holder] -->      flex-direction: row;<!-- [et_pb_line_break_holder] -->      width: 90%;<!-- [et_pb_line_break_holder] -->      justify-content: center;<!-- [et_pb_line_break_holder] -->      margin: 0 auto;<!-- [et_pb_line_break_holder] -->      max-width: 2000px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .inhalt-text h2 {<!-- [et_pb_line_break_holder] -->      margin-bottom: 25px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .header-container {<!-- [et_pb_line_break_holder] -->      display: flex;<!-- [et_pb_line_break_holder] -->      flex-direction: column;<!-- [et_pb_line_break_holder] -->      width: 100%;<!-- [et_pb_line_break_holder] -->      justify-content: center;<!-- [et_pb_line_break_holder] -->      align-items: center;<!-- [et_pb_line_break_holder] -->      margin-bottom: 200px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .whitepaper-header {<!-- [et_pb_line_break_holder] -->      border-radius: 0 !important;<!-- [et_pb_line_break_holder] -->      width: 100%;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    h1 {<!-- [et_pb_line_break_holder] -->      font-family: 'Helvetica', sans-serif !important;<!-- [et_pb_line_break_holder] -->      font-weight: bold;<!-- [et_pb_line_break_holder] -->      font-size: 5vw !important;<!-- [et_pb_line_break_holder] -->      line-height: 1 !important;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .headline-container {<!-- [et_pb_line_break_holder] -->      position: absolute;<!-- [et_pb_line_break_holder] -->      transform: translate(-12%, -119%);<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    @media only screen and (max-width: 967px) {<!-- [et_pb_line_break_holder] -->      .headline-container {<!-- [et_pb_line_break_holder] -->        transform: translate(7%, -113%);<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      h1 {<!-- [et_pb_line_break_holder] -->        font-size: 10vw !important;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      h2 {<!-- [et_pb_line_break_holder] -->        font-size: 8vw !important;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      .whitepaper-header {<!-- [et_pb_line_break_holder] -->        height: 100vh;<!-- [et_pb_line_break_holder] -->        object-fit: cover;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      .inhalt-container {<!-- [et_pb_line_break_holder] -->        flex-direction: column;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      .inhalt-text {<!-- [et_pb_line_break_holder] -->        width: 50%;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      .whitepaper-book {<!-- [et_pb_line_break_holder] -->        width: 100%;<!-- [et_pb_line_break_holder] -->        position: absolute;<!-- [et_pb_line_break_holder] -->        overflow: hidden;<!-- [et_pb_line_break_holder] -->        transform: translate(124px, 10px);<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      .mobile-underheadline {<!-- [et_pb_line_break_holder] -->        font-size: 5vw !important;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      .header-container {<!-- [et_pb_line_break_holder] -->        margin-bottom: 70px;<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p><!-- [et_pb_line_break_holder] --><\/head><!-- [et_pb_line_break_holder] --><body><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- Header --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"header-container\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" class=\"whitepaper-header desktop-only\" src=\"\/wp-content\/uploads\/whitepaper-header.jpg\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" class=\"whitepaper-header mobile-only\" src=\"\/wp-content\/uploads\/whitepaper-header-mobile.png\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"headline-container\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h1>The new valyu Whitepaper<\/h1>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 class=\"desktop-only\">on the topic \u201cSuccessful Ownbrands\u201d<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 class=\"mobile-underheadline mobile-only\">on the topic \u201cSuccessful Ownbrands\u201d<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- Inhalt --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"inhalt-container\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"inhalt-text\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>Content<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Success factor: Ownbrand<\/pee><!-- [et_pb_line_break_holder] -->      <pee>Offering more value<\/pee><!-- [et_pb_line_break_holder] -->      <pee>Sharpening the profile<\/pee><!-- [et_pb_line_break_holder] -->      <pee>Controlling the supply chain<\/pee><!-- [et_pb_line_break_holder] -->      <pee>Modern private label management<\/pee><!-- [et_pb_line_break_holder] -->      <pee>Let\u2019s design valyu<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" class=\"whitepaper-book\" src=\"\/wp-content\/uploads\/Magazine_Mockup_2_-neu.png\"><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"trennlinie\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- Haupttext --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"main-container scroll-fade-up\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>Situation<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <pee>In recent years, many retailers have been very successful in attracting customers to their private label assortments. Now, the next step is to permanently bind them to the brand. The task is to take further steps to offer customers more value, sharpen the profile of ownbrands, and minimize risks in the supply chain. Offering customers a price advantage alone is no longer sufficient. They must be provided with the added value that major brand manufacturers have so far overlooked or been unable to deliver. In order not to get lost in the continuous growth of new (private) labels, simply being a good copy of well-known brands is no longer enough. Ownbrands today require a clear profile and the courage to be proactive. Political and social changes, as well as climate change, are putting increasing pressure on established supply chains. For the success of ownbrands, therefore, an attractive brand presence must go hand in hand with questions of product and production design, which are becoming ever more important.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"main-container scroll-fade-up\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>Problem<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <pee>However, all these aspects require specific skills and structures in private label management, which are still too rarely encountered today. Private label departments are still too often co-managed by other divisions within the corporate organization instead of being granted the entrepreneurial freedom with which product manufacturers have successfully built their brands for decades. Strong ownbrands cannot be developed on the side, nor within the scope of a one-off project.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"main-container scroll-fade-up\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2>Solution<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <pee>Private label management should be understood as an independent, permanent, and strategic discipline. It must be able to develop a long-term vision for the brands while also responding to short-term market impulses. For this, organizational independence within the company is required in order to effectively manage the specific opportunities and challenges of a private label. Increasingly, private label managers need a strong sense for strategic issues as well as the ability to formulate hypotheses, validate them, and derive measures from them. Our specially developed SDCM method helps in this regard. It provides a holistic approach to developing innovative private label concepts with the potential to deliver what a modern private label should be: a factor of competitive differentiation.<\/pee><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- Formular + Download --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"download-container\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"download-text\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2>Want to read more?<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <pee>Simply fill in the required details below and download the Whitepaper as a PDF!<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f11603-o1\" lang=\"de-DE\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/11546#wpcf7-f11603-o1\" method=\"post\" class=\"wpcf7-form init\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"11603\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.6.4\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11603-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p><label> Salutation<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-salutation\"><input type=\"text\" name=\"your-salutation\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Name<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Company<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input type=\"text\" name=\"your-company\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> E-Mail<br \/>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-798\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-798\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to the transfer and storage of my personal data for the processing of e-mail correspondence. I have taken note of the <a href=\"\/datenschutz\/\">data protection<\/a> information. valyu GmbH undertakes not to pass on the above data to third parties.<\/span><\/label><\/span><\/span><\/span><br \/>\n<span id=\"wpcf7-6a29015307956-wrapper\" class=\"wpcf7-form-control-wrap honeypot-59-wrap\" style=\"display:none !important; visibility:hidden !important;\"><input type=\"hidden\" name=\"honeypot-59-time-start\" value=\"1781072211\"><input type=\"hidden\" name=\"honeypot-59-time-check\" value=\"4\"><label for=\"wpcf7-6a29015307956-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6a29015307956-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"honeypot-59\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span><\/p>\n<p><input type=\"submit\" value=\"Download\" class=\"wpcf7-form-control has-spinner wpcf7-submit\" \/><\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- Script --><!-- [et_pb_line_break_holder] -->  <script><!-- [et_pb_line_break_holder] -->    document.addEventListener('wpcf7mailsent', function(event) {\n        setTimeout(() => {\n            window.open('\/wp-content\/uploads\/250826_valyu_Eigenmarken_Whitepaper_RZ_engl.pdf', '_blank');\n        }, 500);\n    }, false);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    \/\/ Scroll-Fade-Up Effekt<!-- [et_pb_line_break_holder] -->    const observer = new IntersectionObserver((entries) => {<!-- [et_pb_line_break_holder] -->      entries.forEach(entry => {<!-- [et_pb_line_break_holder] -->        if (entry.isIntersecting) {<!-- [et_pb_line_break_holder] -->          entry.target.classList.add('visible');<!-- [et_pb_line_break_holder] -->          observer.unobserve(entry.target);<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      });<!-- [et_pb_line_break_holder] -->    }, {<!-- [et_pb_line_break_holder] -->      threshold: 0.1<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    document.querySelectorAll('.scroll-fade-up').forEach(el => {<!-- [et_pb_line_break_holder] -->      observer.observe(el);<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new valyu Whitepaper on the topic \u201cSuccessful Ownbrands\u201d on the topic \u201cSuccessful Ownbrands\u201d Content Success factor: Ownbrand Offering more value Sharpening the profile Controlling the supply chain Modern private label management Let\u2019s design valyu Situation In recent years, many retailers have been very successful in attracting customers to their private label assortments. Now, the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11546","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/pages\/11546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/comments?post=11546"}],"version-history":[{"count":7,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/pages\/11546\/revisions"}],"predecessor-version":[{"id":11605,"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/pages\/11546\/revisions\/11605"}],"wp:attachment":[{"href":"https:\/\/www.valyu.de\/en\/wp-json\/wp\/v2\/media?parent=11546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}