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Brand Design

Sôi
is nôi

Sôi is nôi

We made something completely new out of the uniform, somewhat outdated brand. Although forming blocks on the store shelf used to be the top priority, we now focus fully on segments that are perfectly tailored to the respective user.

What women want

Welcome to variety and fun! 16 different shower experiences – each featuring a completely unique and attractive design. After all, we know the users like to pretty up the bathroom.

Cherry blossom rain shower experience

Storytelling
in the shower

Some like to sing in the rain. Others in the shower.
Soi

And there is still much more to discover. For example, product texts that will put you in a good mood from the moment you get up.

What men want

Men tick differently in the shower. Things have to be simple. No frills. Pragmatic. But cool.

Soi Pflegedusche Jazz
Soi Pflegedusche Wisdom
Soi Pflegedusche Patron
Soi Pflegedusche Jazz
Soi Pflegedusche Wisdom
Soi Pflegedusche Patron

Men tick differently in the shower. Things have to be simple. No frills. Pragmatic. But cool.