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From a champagne cellar
to a world of experience

Need for change

The aim wasn’t just to bring in visitor groups on bus tours, it was also about reaching genuine brand users who would make the journey to Breisach to visit the historical champagne cellar – this was Team Geldermann’s real intention. The system that had been in place for years simply wasn’t generating the necessary growth impulse: Visitor numbers were in slight decline, and the cellar appeared as it always had done.

The new objective: Increase visitor numbers, excite genuine brand fans at local level, ensure more effective customer guidance and generate both brand awareness and loyalty.

valyu Innovationday

In the form of a Design Thinking
Workshop

Empathy

leads to idea creation for the user

It quickly became clear: A few select measures and a change of interior décor would not be enough. A whole new user experience with holistic location marketing would have to be created. And sooner rather than later. The perfect task then for a customised Design Thinking Workshop by valyu with our certified Design Thinking Coaches and facilitators, as well as the interdisciplinary team from Geldermann. The open and creative atmosphere lit the fuse that led to an explosion of ideas and a vision for an entirely new brand experience world. This led valyu to create the subsequent strategy and action recommendations for the new environmental branding concept.

You can find a link to our
customised workshop formats here!

Addressing customer needs

Sektkellerei Breisach

It was clear: The previous analogue-only experience would have to be reworked into an entirely new digital event. The complete cellar would have to be redesigned, and all customer guidance would have to be thoroughly altered to meet consumer needs. Integrated: A whole host of digital touchpoints.

Touchpoints

Sektkellerei Breisach

Integrated experience:

Analogue and digital

It quickly became clear: A few select measures and a change of interior décor would not be enough. A whole new user experience with holistic location marketing would have to be created. And sooner rather than later. The perfect task then for a customised Design Thinking Workshop by valyu with our certified Design Thinking Coaches and facilitators, as well as the interdisciplinary team from Geldermann. The open and creative atmosphere lit the fuse that led to an explosion of ideas and a vision for an entirely new brand experience world. This led valyu to create the subsequent strategy and action recommendations for the new environmental branding concept.